About Me

This is Ashwini.
 
Sale & Client Management Expert
IOT and technology enthusiast
Football, basketball, cricket fan
Voracious reader
Self Improvement and Continuous Learning enthusiast
Physical and Mental fitness
Husband and dog parent

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India is to Cricket what Brazil is to Football

I write this as India continue their thrashing of South Africa in the 2nd test at Eden Gardens. We are from a nation that revers cricket, cricket players, commentators, cricket news or cricket in any form whatsoever. Even a hardcore football fan from India will sit on the edge of his seat watching the IPL and its spectacular turns. For children in our country, cricket is the first game they play (apart from maybe ringa-ringa roses) and a bat and a ball is what they live with throughout their childhood. Cricketers are huge celebrities and the game is considered sacred. The question now is, what happens to us when it comes to translating this fever to victories on the grandest stages. Our one and only World Cup was a gazzillion years ago when we were petty underdogs in front of a mighty West Indies side. Our Golden Era team in the early part of this decade reached the final of the 2003 event where we were tamed like lambs. 2007 world cup was a disaster and before we could rejoice in the ...
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My last days at IMT

the show is over the curtains are drawn the theatre is empty an as i walk out all alone i look back over my shoulder to what i am leaving behind our heaven on earth the place we called home as i scan the area memories come storming back of friendships made and lost some special moments shared the fun that we had those parties that rocked the lecture halls we slept in the amphi we partied in every inch of this place has some memory attached to it those little things we did that now matter a lot those nights we spent talkng the breakfast we never had with a heavy heart i turn away and i see what i take away with me some invaluable friendships some beautiful memories these surely were the best days of my life and as i walk away to a new life a tear drops from my eye coz its now time to say goodbye
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Continuous Learning

Revisiting Kotler in COVID times!  Since I had more time than usual over the past 2 months, I thought of re-reading Kotler's Marketing Management, the Holy Grail of marketing for B-School students of my generation. This one belongs to my wife of when she did her MBA from IIFT in 2015. Reading this book today when I have almost 10 years of work experience, it gave me a whole new perspective. I felt I am in a better position today than I was over a decade ago in B-School to understand and make use of the strategies and concepts mentioned in the book. Back then, I was oblivious of t he market realities and organizational constraints which every marketer has to navigate. Today with 10 years of market experience in sales & marketing, I feel more comfortable in picking and choosing what I can effect and what I can't effect thereby deciding my strategy. It also gave me a fresh perspective on actions to be taken in times of economic hardships. I came across a few tit bits an...
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